Denene Jonielle Rodney is an accomplished entrepreneur and market research expert in New York, New York. She has spent over 23 years building and leading Zebra Strategies, a market research company renowned for amplifying the voices of underserved and ...
Denene’s unique insights and perspectives into community dynamics set her apart in the industry. Her work is distinguished by her dedication to community building and growth. As a trailblazing Black woman entrepreneur, Denene has achieved remarkable ...
Discover how Denene’s unique approach and extensive knowledge can provide you with practical strategies to elevate your business.
From mentoring sessions to dynamic speaking engagements that inspire and educate, Denene’s services are crafted to drive meaningful change and success.
As the founder and CEO of Zebra Strategies, Denene has dedicated her career to amplifying the voices of underserved and vulnerable populations through innovative and culturally empathetic research methods.
Uncover her inspiring journey, her unique approach to market research, and her commitment to fostering diversity and inclusion.
Extensive Experience
With over 23 years of experience as the CEO and founder of Zebra Strategies, Denene has built a successful business that amplifies the voices of underserved and vulnerable populations. Her longevity in the industry is a testament to her expertise and resilience.
Innovative Research Methods
Denene employs unique and innovative research methods, such as lived-lives diary studies and multi-experiential research, to gather deep insights into the motivations and cultural nuances of underrepresented groups. Her approach ensures that clients receive actionable and meaningful data.
Cultural Empathy
A core principle of Denene's work is cultural empathy. She creates safe, non-stigmatizing environments that establish trust and dignity for all participants. This philosophy sets her apart in the market research industry and enhances the quality of her findings.
Commitment to Diversity
Denene is a passionate advocate for diversity and inclusion. Her leadership at Zebra Strategies reflects this commitment, with a multidisciplinary team that mirrors the diversity of the communities they serve. She has also received numerous awards recognizing her dedication to advancing women in the industry.
Mentorship and Inspiration
Beyond her business, Denene is dedicated to mentoring the next generation of entrepreneurs, particularly Black women. She offers personalized mentoring sessions and engaging speaking engagements, sharing her wealth of knowledge and inspiring others to achieve their goals.
Awards and Recognition
Denene’s work has earned her prestigious awards, including the WPO Women2Watch in 2024, the Insights Association Research Laureate in 2022, and the WIRE Inaugural MRX Diversity Champion. These accolades highlight her impact and leadership in the industry.
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